NACDD’s “Increasing Insurance Coverage for Tobacco Cessation Competencies” provides a framework for public health professionals to advocate for and implement comprehensive, barrier-free cessation coverage across public and private health plans. It outlines seven core competency areas such as understanding the economic return on investment, engaging in strategic communications, and utilizing data—alongside a five-level proficiency scale for staff self-assessment. This resource equips coordinators with the necessary skills to embed tobacco cessation coverage into routine healthcare financing, to help increase service utilization and improve long-term public health outcomes.