Making Tobacco Industry Elimination Inevitable: Communications Strategies to Reach the Tobacco Endgame. Sample social media posts and graphics are also available.

A recent report highlighted by Action on Smoking and Health (ASH) argues that public health advocates must shift their focus from merely controlling tobacco products to completely eliminating the highly adaptable tobacco and nicotine industry. To achieve this “tobacco endgame,” the report outlines 14 strategic communication recommendations designed to unify messaging, build political will, and leverage existing public support to make the industry’s total elimination a reality.